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SEO Tools Made By Google

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Technical SEO
Free
PageSpeed Insights
Insights to help your web pages load faster
Backlinks
Free
Google Alerts
Monitor the web for interesting new content
Content
Free
Google Trends
Explore trending search queries
Content
Free
Google Public Data Explorer
Search & explore publically available datasets
Monitoring & Reporting
Free
Google Search Console
Measure Your site's search traffic & performance
Monitoring & Reporting
Free
Google Looker Studio (formally Google Data Studio)
Interactive dashboards & reports for smarter business decisions
Monitoring & Reporting
Free
Google Analytics
Web analytics service that tracks & reports website traffic