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SEO Tools Made By Google

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Technical SEO
Free
PageSpeed Insights
Insights to help your web pages load faster
Monitoring & Reporting
Free
Google Looker Studio (formally Google Data Studio)
Interactive dashboards & reports for smarter business decisions
Monitoring & Reporting
Free
Google Search Console
Measure Your site's search traffic & performance
Backlinks
Free
Google Alerts
Monitor the web for interesting new content
Content
Free
Google Public Data Explorer
Search & explore publically available datasets
Monitoring & Reporting
Free
Google Analytics
Web analytics service that tracks & reports website traffic
Content
Free
Google Trends
Explore trending search queries